13 February 2018
Shaun Westgate, Managing Director

The latest brand marks from the Westgate Creative Team

Westgate are currently working on a series of rebrands for a diverse range of companies and organisations, all of which will launch in the next few months.

Our aim with a logo is always to make it the most succinct and visual articulation of a company's or organisation's proposition. Here are some of the latest brand marks – we are really proud of this creative work, so why not take a look below?

ICG brand mark

ICG Construction

ICG is a strategic development and construction consultancy that provides a full range of design and consultancy services for both the public and private sectors.

The new brand mark we created uses an abstract form to communicate both construction and development – without resorting to explicit images of buildings. There are suggestions of growth with individual block shapes representing the three current service areas (design consultancy, construction services, and land and property).

The versatility of the ICG mark is perfectly demonstrated here in application on and offline.


VG brand mark

The Volaw Group

VG is a leading independent provider of fiduciary and administration solutions based in Jersey.

Once we had a brand strategy and name agreed, we had an effective brand platform to develop the brand mark. We created a monogram for VG, taking our cue from VG (“very good”) using a unique, tick shape symbol to illustrate how VG works effectively as part of its clients’ teams – going beyond the norms of what is expected, The VG ‘tick’ communicates getting it right first time, every time, for clients, staff and partners, resulting in customer delight. This is a very flexible brand mark that can be used in many different ways both on and offline and is highly distinct in the market place.


Beyond Conflict brand mark

Beyond Conflict

Beyond Conflict is a mental health charity operating in conflict zones. Its proposition is to ‘Conquer the crisis we can’t see'

We developed a mark that communicates not only how a child sees the world of conflict, but more importantly how Beyond Conflict works to reshape their futures, leading them towards a brighter path. This very distinct mark has been applied to a WordPress website along with a range of on and offline marketing material.


If you would like to talk to one of the expert team here at Westgate about helping you to develop a new creative brand and an online marketing strategy, to deliver greater commercial impact for your business, please email shaun@westgatecomms.com. We would love to hear from you!.


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