31 August 2016
Eleanor Pinkerton, Associate Director

“Back to school” for businesses in autumn 2016

Back to school

Summer is drawing to a close, with people returning from their holidays and parents across the country breathing a sigh of relief as they pack their offspring off for a new academic year.

Although we’ve been as busy as ever here at Westgate over the summer months, there is certainly a more relaxed feel that comes with sunshine and the long summer days, not to mention the prospect of a week or so on the beach if you’re lucky!

So as autumn creeps up on us, it is not just children who get that back to school feeling! While it is with a certain sadness that we pack away our shorts and shades for another year, there is also a lot to be said for getting back into a routine with the reinvigorated focus and energy that a summer break can bring.

What better time to take stock of business goals and plan for the months ahead? Whether that be re-defining your brand, examining your marketing processes or evaluating your PR approach, embrace the opportunity to take stock of where you are and where you want to be by the end of the year.

Key questions to ask include:

  • Does how you talk about your business match not only your current position but also your goals and aspirations? Taking stock of your key messages and positioning is a really useful exercise to ensure that you are presenting your organisation in the best possible way.
  • How well are your marketing campaigns and initiatives working? If you’re not measuring the impact of your campaigns and initiatives and then feeding these results back into your planning, then it is really hard to know how effective your strategy is and whether you are getting return on investment for your marketing spend
  • Are you reaching the right audience? Your messaging and content might be spot on, but if they are not reaching the right audience then their value is diminished. Taking a very targeted approach to marketing and PR is key here.

So, look forward to the opportunities autumn offers with renewed motivation and take steps to revitalise your business with the right marketing support. If you need any help then please do get in touch info@westgatecomms.com.


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