28 November 2013
Shaun Westgate, Managing Director

How we develop creative web design...

Brand strategy team


...digital and brand strategies.

What are the two key parts to designing and developing an effective website?

How it looks and how it works. Obviously, the disciplines required to making a website function properly are clearly very different from what is needed to make sure that the website delivers the right creative impact, but both must work very much in unison.

In this highly competitive and visual world, the 'look and feel' of your website has to 'catch the eye' of the user instantly or your visitors will not stay and explore to find out more about your business. So, creating a unique 'look and feel' that stands out from the crowd is a challenge. This always requires a strategic creative approach so that your products or solutions are positioned as original and different from their competitors in the market place; the website must also work to reflect the personality for your brand.

But how do you get the most original results? Here, at Westgate, collaboration is at the core of our creative process – results produced this way are always better than ideas created by individuals. It's simply strength in numbers. To facilitate a collaborative process is not so easy, it requires a certain type of chemistry, it's is what made Morecambe and Wise better than Morecambe or Wise.

The first step is putting the right creative team together, one which will dovetail well together. Now there are some fundamental rules to ensuring the team is productive. For a start, there is no room for egos. An overbearing ego can kill the collaboration process 'stone dead' because if individuals think that their ideas will be quashed they will not contribute freely. The catalyst for generating original ideas is creating a culture where there is a freedom to contribute, all ideas are welcomed no matter how left field and when a team is relaxed and happy they will not be scared to join the process.

Creative, original ideas do not come out of nowhere, they come out of a process. If you can put very keen, creative minds together working in a seamless manner, you can create the 'stepping stone effective'. Where one thought leads to another, lots of ground is covered quickly and the ideas start flowing.

Here at Westgate, we have been developing web design, digital and brand strategies for a wide range of brands for some years now and this approach has not let us down yet. If you are looking for an original creative solution in the digital or brand development space, please don't hesitate to get in touch with myself or one of the creative team here at Westgate. shaun@westgatecomms.com



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