06 November 2012
Shaun Westgate, Managing Director

Effective web design

Website sketch plan wireframe

As the exclusive marketing partner of IoD Kent, Westgate Comms is increasingly finding that there are real opportunities for Kent companies to develop effective digital marketing strategies to help drive more traffic to their website to generate new sales leads.

Central to an effective digital marketing strategy is a well designed website that clearly delivers results. The team at Westgate knows from the work that we do with our clients that if your website is designed in the right way, then there will be real marketing opportunities for your business.

Here are some key elements to consider for making your website highly effective within your digital marketing strategy.

Make the right impact
Your website needs to communicate your key messages in the most compelling and engaging way.

Quality content
Without the right content, your website will not deliver the right results for your business. Create unique content that is easy to share through your blog and social media channels, vital to delivering successful digital marketing.

A Creative 'look & feel'
The 'look & feel' of a website is what will give your business real 'stand out' from your competition – an original creative approach will be the best way to deliver this.

Form follows function
It is always important to present the information in the clearest, most precise and logical way. Design must be used to clearly communicate the company, product benefits and offerings. Getting this right will all to add value to the user journey.

CMS – Managing the right content
The key to successful online marketing is dynamic content – a bespoke easy-to-use content management systems is vital! This will allow all non-technical people to amend web page content at the touch of a button.

'Sticky' visitors
The web site design should always ensure that when visitors land on your website, they stay and explore your full offering.

Your website needs to be very spider friendly, ensuring strong inbound links, so that you rank highly on all the major search engines. Sophisticated search engine optimisation (SEO) strategies will need to be employed to improve the visibility of your website. Never before has it been more important to have a sound SEO strategy to get the most from your website.

Websites now need to work on a whole host of different devices, so a responsive web design approach is key so that your site can be accessed by both smart phone and tablet business users – this is a major consideration for all websites with the touch screen generation.


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