Design + branding
Rebrand for Volaw Group
VG is a leading independent provider of fiduciary and administration solutions based in Jersey.
Volaw Group came to Westgate to develop their brand to help create a new energy and direction for the business.
We developed a brand strategy which included developing their vision and brand values, positioning, proposition and key messages. We also developed a naming strategy to reflect the new focus for the business.
Once we had a brand strategy and name agreed, we had an effective brand platform to develop the logo and key marketing collateral. We created a monogram for VG, taking our cue from VG (“very good”) using a unique, tick shape symbol to illustrate how VG works effectively as part of its clients’ teams – going beyond the norms of what is expected, resulting in customer delight.
Our aim for the VG website was to create a highly effective online sale tool. Our design has real ‘stand out’ from the competition focusing on the client needs with a seamless call to action. VG is clearly a people business so we featured all the key contacts throughout the site, to create a warm, engaging and effective online marketing tool.
The initial feedback from clients and prospects has been very positive. We continue to support VG with strategic marketing activity as the business develops.