Design + branding

Rebrand for Volaw Group

The client
VG is a leading independent provider of fiduciary and administration solutions based in Jersey. 

Our approach
Volaw Group came to Westgate to develop their brand to help create a new energy and direction for the business.

We developed a brand strategy which included developing their vision and brand values, positioning, proposition and key messages. We also developed a naming strategy to reflect the new focus for the business.

The solution 
Once we had a brand strategy and name agreed, we had an effective brand platform to develop the logo and key marketing collateral. We created a monogram for VG, taking our cue from VG (“very good”) using a unique, tick shape symbol to illustrate how VG works effectively as part of its clients’ teams – going beyond the norms of what is expected, resulting in customer delight.

Our aim for the VG website was to create a highly effective online sale tool. Our design has real ‘stand out’ from the competition focusing on the client needs with a seamless call to action. VG is clearly a people business so we featured all the key contacts throughout the site, to create a warm, engaging and effective online marketing tool.

The initial feedback from clients and prospects has been very positive. We continue to support VG with strategic marketing activity as the business develops.

vg.je

VG – Westgate Comms
VG – Westgate Comms
VG – Westgate Comms
VG – Westgate Comms
VG – Westgate Comms
VG – Westgatecomms