20 May 2020
Caroline Walker, Director of PR & Content

Planning communications when the future is so uncertain

Planning communications when the future is so uncertain

For many, last week’s announcement from the Prime Minister opened up far more questions about the future and calls for clarity on how businesses are meant to move forwards.

As a result, organisations are taking the lead with their own messaging to cut through confusion. Clear communication from business leaders has never been more valuable, as customers and staff look to business leaders for guidance on how to work together.

45% of business decision-makers have identified positive messaging as one of the most important things that UK businesses should do to overcome the challenges posed by COVID-19 (Censuswide, the Survey Consultants, May 2020). Yet, it can feel overwhelming to plan communications when the goalposts seem to move daily – from changing customer profiles and government advice to operational changes.

It can feel particularly frustrating when the plans and objectives you spent so much time honing for 2020, may no longer be relevant or achievable. However, there is also a huge opportunity to reimagine your business ambitions and assert your place in the new market.

We are working with clients to prepare information for their customers and staff to explain how they expect to work in the new climate and to create thought-led content to share advice and industry insight as part of their prospecting activity.

As ever, time is of the essence. To get started quickly, we have created the following solutions to cover the most effective methods for building your brand reputation right now.

  • Communications planning
    Preparing a timeline for the next few months incorporating internal and external activity and recommended tone of voice and messaging.
  • Targeted PR campaigns
    Harnessing the power of the press and “earned” media to promote your launch / relaunch through exciting news stories. 
  • Thought leadership
    Distilling your understanding and sector knowledge to produce a white paper or article series addressing exactly what is happening in your industry now.  The results can be shared with clients and prospects, build your reputation as an expert and achieve media coverage.  

To discuss how we can help you to plan for the months ahead, please contact Caroline Walker on 01732 779 087.


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