09 June 2015
Sarah Hugill, PR Assistant

Stand out in the online crowd with infographics

Westgate Infographic

Infographics are a useful way to display information into an easily readable and entertaining style, and can make up a distinctive part of your PR and marketing strategy.

Infographics help to catch a reader’s attention, often through a clever use of colour, images, and, in some cases, even movement too. This can be particularly useful if you want to get across key statistics or research to your customers or client base, as audiences are more likely to understand and comprehend your message more effectively.  

In addition, infographics can help drive traffic to your website, improving your SEO as they are readily shareable across multiple social media platforms, such as Facebook and Twitter. Social sharing is crucial in helping to get your brand recognised and to build a presence amongst your target audience.

Infographics are also extremely beneficial, if designed correctly, in building brand awareness. With many consumers accessing websites on their smartphones and tablets, the general consensus is that audiences are now more inclined to scan information, rather than actually read content, due to their busy and time poor lifestyles.

Infographics offer users the chance to absorb the key information quickly, like on a short train journey to work, without the need for them to read through pages and pages of text.

With the above in mind, here are our top tips for developing a great infographic:

• It’s all about the title. You need something snappy and memorable, which will engage your audience. The heading should portray the overall concept of your infographic and for ultimate optimisation it is essential to include your keywords

• To make infographics recognisable and unique it is a good idea to keep your colours consistent, and if you include your logo consumers are more likely to associate the creation with your brand instantly. If your brand prides itself on key messages that you wish to get across it may also be effective to include these on each infographic, which is likely to help build brand awareness

• It is essential to bare in mind that an infographic is all about being appealing to the eye, so ideally text should be minimal, showcasing instead images and colour in a creative design

• Make your infographic easily shareable by posting this to all your social media platforms and make sure that there is a widget enabling users to share this across their social profiles, by a click of a mouse

If you are looking for any help in planning or creating infographics for your upcoming PR and marketing activity, please do get in touch by emailing: info@westgatecomms.com


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