24 February 2015
Shaun Westgate, Managing Director

Web design solutions that turn into rebrands

Web design / Brand strategy


At Westgate, we have a well established reputation for designing creative, bespoke websites that 'stand out' from the crowd. But, why is this?

I think the main reason is that we always approach web design like a rebrand.

For a website to be effective, it first must truly reflect an organisation's proposition as well as work as an effective online sales tool, conveying key sales messages in the most convincing way.

Inevitably, when we are tasked with designing a website, we nearly always find that the current brand needs to work harder and has not been conceived to work convincingly both on and offline.

Before we even start designing wire frames, site maps and user journeys, we establish a core proposition, and from this we establish a series of key sales messages. This is a very simple, no nonsense process and also very cost effective – many of our clients have found this stage very rewarding. Click on the following link to get a greater understanding of our approach: www.westgatecomms.com/s/brand-strategy

Once we have established a core proposition and the key sales messages, we then develop the brand expression, which is how we visually express the core proposition and the key messages.

We then develop several visual ideas for the client to choose from, which is always a crucial part of the process and one that gives our clients an effective brand that can be applied consistently across all on and offline marketing collateral.

Here are some great examples of this approach, presenting a brand's proposition in the most creative and engaging way possible. These examples all demonstrate how versatile and creative our design team is at working across a wide range of sectors. Without exception, all of these solutions are designed in a responsive manner so that they work on most desktop, tablet and mobile devices.


If you are looking for forward-thinking website solutions, that create real commercial impact on and offline, please do not hesitate to get in touch with myself or one of the creative team here at Westgate. Contact: shaun@westgatecomms.com


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