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Design + branding

Wrigley's Centenary Celebration Campaign

The client

Wrigley is a US company, and a household brand in the UK. The UK head office employs almost 500 people and plays a key role in Wrigley’s business operations across Europe.

Our approach

To develop a special anniversary book that examines the changing role of gum in UK’s society, celebrating some of Wrigley's main achievements from the past century, and looking forward to future innovations.

The solution

We created two brochures linked together, labelled THEN & NOW, illustrating Wrigley’s wonderful heritage and outlining the exciting progress seen today. We used ephemeral objects to evoke the emotion of all the different moments in time.

Great news! Westgate have been shortlisted by the Corporate Comms Awards in the Best Corporate Publication Category, for the Wrigley Campaign.

http://www.corpcommsmagazine.co.uk/awards/corpcomms/shortlist

 

Wrigley – cover
Wrigley – Skittles spread
Wrigley – Ration books
Wrigley – 1952-2011
Wrigley – Then and now spread
Wrigley – Centenary book front cover