Westgate and third parties use cookies and similar technologies on this website to collect information about your browsing activities which we use to analyse your use of the website. Learn more about our use of cookies and information. By clicking accept, you accept the use of all cookies and your information for the purposes mentioned above.


Store opening launch events for Superdrug

The client
Superdrug is the one of the UK's leading health and beauty retailers, with 850 stores across the UK and Ireland.

The solution
We manage the launch events of Superdrug's regional new store openings. Our event management strategy focuses on positioning Superdrug as an accessible but creditable healthy and beauty brand and optimising the customer experience.

For recent store openings, we developed a campaign theme of 'Get ready to take another look' which was used to give a 'beauty festival' feel to promote each new store opening. We created a host of exciting customer experiences before, during and after each launch day. Launch event activities include creating concept giveaways (cookies in the shape of lips,) planning and implementing guerrilla advertising and ad bike promotions, staging performances with a high energy dance troupe and organising local media photo calls and PR.

The result
Each store opening has been highly successful, with significant increases in customer footfall as a result of each launch event activity.

Superdrug Store Opening
Superdrug Store Opening
Superdrug dance troupe