Creating effective infographics for Hogan Lovells
Hogan Lovells is a global legal practice that helps corporations, financial institutions and governmental entities across the spectrum of their critical business and legal issues globally and locally.
They asked us to develop an original graphic theme for an infographic with real 'stand out' to make information, trends and stats far more appealing and engaging and to encourage users to share the infographic online.
We developed a creative 'road' theme to guide the reader along a journey, making the information easy to follow and to digest. Here are some other features of the infographic which ensure its effectiveness.
- Produced in several different languages to broaden its appeal.
- Designed to a width of 600px wide as a JPEG, so that it is easy to share, widening its reach.
- Introduction copy is included so that the user understands the source of the information and can easily comprehend the visuals.
- Copy is well written and succinct, helping to enhance the communication.
- The graphics help to convey the information in the most persuasive way.
- Relevant links are included so that the user can find out more.