Content

Compelling, compassionate storytelling

The client
VG is a leading independent provider of fiduciary and administration solutions based in Jersey.

Our approach
Liberation Day on the 9th May marks the anniversary of Jersey being freed from German occupation during the Second World War and is a key event in the local calendar. VG is proud of its heritage in Jersey and also of its people, who feature prominently in its brand communications. With the 75th anniversary of liberation approaching, VG undertook a project to research its families’ occupation stories, celebrate independence and demonstrate its local roots and history through a video.

The solution
The video focuses on real-life stories of the families of VG’s staff during occupation, with a combination of audio narrative, archive imagery and footage and personal artefacts of those involved. Particular care was taken given the sensitive nature of the topic, with appropriate music and a poignant closing sequence which allows viewers to contemplate the impact of the piece.

VG Liberation Day Video