Design + branding

A fresh new brand for

The client helps everyone from home repairers to industry professionals source and sell original equipment, reconditioned, used and reproduction replacement parts.

Our approach
To position Buy Any Part as a fresh new online concept for customers wishing to acquire spares, parts or components, much more easily compared to what is currently available online.

The solution
Our new brand focuses on the ease with which consumers can source a wide range of parts or components. We use colourful icons as part of the brand mark to emphasis diversity and choice. The new brand has given Buy Any Part real ‘stand out’ in the market place and is becoming the first choice for consumers when looking for parts or components online.

Buy any part – Westgate Comms
Buy any part – Westgate Comms
Buy any part – Westgate Comms