A shared approach to excellence
Karen McClure Garden Design (KMGD) is a well-established garden design practice operating across London, the South East of England, and Internationally. KMGD offer bespoke solutions to clients' garden requirements – with passion at the core of everything they do.
Aside from creating a fluid and seamlessly responsive website, part of our brief was also to position the type of work that KMGD does more accurately and illustrate how it does it. Their unique design-led and collaborative approach was missing from previous platforms, which meant the team received wrongly-directed inquiries. Our creative process resonated with KMGD, and a collaborative conceptual stage was the starting point ahead of more finalised website designs. We reviewed the output with the client at each stage to ensure all parties were happy with our approach.
A rich colour palette was selected to give the website a luxury and premium feel, reflecting the proposed KMGD brand along with large images that show off past projects. A new logo was also developed to suggest the personal care and attention to detail on which the business prides itself. Thin borders and lines evoke careful planning and measurement, which is so critical to how KMGD operates. Behind the website is our own, powerful content management system that allows for easy updating of content to promote the latest projects.