A giant leap forward
Giant Capital deliver consistent returns to investors through the provision of growth capital to the US upstream oil and gas industry.
With a recent focus on an institutional investment audience, the need arose for an updated online presence better suited to this market area.
Following a focused strategic planning process, it was determined that a key element of any new website must direct users to relevant content and areas of the site dependant on their type of business and whether they were investors or industry partners. Coupled with this would be an impactful set of images to capture exactly who the Giant Capital team are and what the business offers.
A visually striking design was developed, along with completely re-written content, which was more reflective of the direction and strategy of the business. Large, edge-to-edge images now instantly catch users’ attention and, along with a series of custom infographics, quickly and succinctly tell the Giant Capital story.
The new site is fully-responsive, offering a seamless user journey whether on a desktop or on mobile devices. A simplified navigation also allows users to get straight to content that they are looking for, with minimal clicks so that they can then easily get in touch with key members of the team to discuss opportunities.