Design + branding
A distinctive brand for a unique coaching company
The Iversen Practice is an executive coaching company with a deep understanding of the human psyche along with a powerful psychological skill set that differentiates it from other coaching providers.
To create a unique brand that is bold, inspirational and disruptive and one which appeals to distinct target audiences, to position Iverson as the ‘go to’ coaching consultancy to enable change.
Using the vision and values we developed with Iversen, we created an engaging 'people centric' brand that emphasises the possibilities of what can be achieved with the right expert support and counsel. We created a new brand mark with a responsive website as well as a range of on and offline marketing collateral.