Design + branding
A brand refresh for a pioneering Saudi financial services business
Sidra Capital is a financial services organisation in Saudi Arabia with expertise in Asset Management and Corporate Finance & Advisory services.
Before we created a brand design solution we identified and developed a unique positioning for Sidra Capital reflecting how they explore and “go beyond” to seek out opportunities for clients through innovation in what they do and their outlook for truly facing the future.
We used ‘Global Pioneers’ as a strapline to succinctly articulate Sidra Captial’s unique positioning in their market place, then developed a brand ‘look and feel’ to reflect this. Our design solution focuses heavily on Sidra Capital’s pioneering spirit, with stunning images of global locations being framed by a ‘technical' grid, suggesting strategy and a Sidra Capital ‘blueprint’. As part of the brand refresh we designed and produced a responsive website and a whole raft of on and offline marketing collateral using the new brand ‘look and feel’ to create impact and distinction.