Lush’s best practices: Aligning strategy and style

We collaborated with Lush to overhaul their Best Practice Guide, aligning it with their 2025 strategy and vision. To bring the guide to life, we developed a suite of custom illustrations in a style true to Lush’s iconic brand and visual language. The guide serves as a comprehensive onboarding tool for new partners, ensuring consistent service and adherence to ethical standards, while empowering partners to deliver exceptional, brand-aligned experiences across every touchpoint.