National PR programme increases appetite for Kettle Chips

Running Kettle® Chips' national consumer PR programme, Westgate delivered a monthly AVE of £25k, surpassing the coverage targets set by the client.

Our launch for the Kettle® Chips summer seasonal variety, Roasted Tomato and Basil, held at The National Magazine Company, attracted 64 national consumer journalists. This resulted in extensive coverage of the new flavour appearing in a range of key consumer titles such as Sainsbury's Magazine, Choice and Cook Vegetarian.