Design + branding

Giving The Ethics Academy a 'stand-out' personality

The client
The Ethics Academy is an exciting new charity developed to help individuals reconnect with motivational forces inside themselves and so reclaim their own lives.

Our approach
To develop a brand that truly connects with the target audiences and inspires them to enrol in The Ethics Academy.

The solution
Our creative concept used the idea of the verb ‘to be’ – be extraordinary, be exceptional, be compassionate, be inspiring, be honest, be supportive, be wicked etc. These messages were tailored to inspire and motivate each of the diverse range of audiences.

Ethics Academy – Website iMac
Ethics Academy – Be extraordinary cards
Ethics Academy – Be extraordinary cards spread
Ethics Academy – logo
Ethics Academy – Brochure spread
Ethics Academy 'Be Wicked'