Ferry-tastic brand profile for DFDS Seaways

Westgate has worked with DFDS Seaways for the last six years, running comprehensive consumer and corporate PR programmes, along with a proactive and busy press office.

Our regular press trips promote routes to Belgium, France and Holland and we work with partners such as Disneyland and Legoland. We also run a wide range of hard-hitting PR campaigns, consistently generating national coverage, on and offline. Recent highlights include:

• National media photo call with local girl Kelly Brook to launch the Dover to Calais route.
• A commemorative event for Operation Dynamo.
• A lip sync video with Bucks Fizz's Cheryl Baker to celebrate Eurovision generating 20,000 social media hits in its first five days.
• Broadcast coverage on BBC One’s Channel Patrol documentary series, ITV's Paul O'Grady: For the Love of Dogs and BBC One’s Keeping Britain Safe series.